'A Day in Town' dress brooches were very popular.
The quote on the card reads:
" For many busy housewives and mothers, a day in town is a rare occasion and something to be planned sometime ahead. There seems to be so many things one can only get at the big shops-school uniforms, dress material of a particular shade, a certain embroidery silk, a birthday present for a friend. However carefully we plan our shopping, there never seems to be enough time and it is a hectic rush from one large store to another to select our purchases.Perhaps the reason is that there are so many varieties to choose from that we dash madly hither and thither, unable to make up our minds. Pity the poor mother who is forced to take a small child on these expedition! then back home in the train or tram, weary, footsore and possibly , regretful that we did not have time to visit one particular store where they just might have had some of that curtain material we were after. Never mind that is something which to start off the shopping list for the next trip to town!' ( extract STITCH Jan 1957 New Zealand)